Consultation
Redemption Pattern Review
A twelve-month deep dive into how members redeem rewards — by channel, cohort, region, and catalogue line — finished with a board-ready visual pack.
Who it is for
Retail, hospitality, and membership brands in Great Britain that run points, stamps, or tiered reward schemes and need a clear picture of where redemptions actually happen — not another acquisition forecast.
Result
You leave with a visual pack that shows redemption heat by region and channel, catalogue lines that rarely move, seasonal spikes, and the share of points sitting unused. Marketing and finance can open the same pages and agree next catalogue changes.
What is included
- Intake call to agree the twelve-month window and member cohorts
- Cleaning and reconciliation of redemption exports against catalogue SKUs
- Charts for burn rate, channel mix, region concentration, and offer latency
- A ninety-minute walkthrough with your programme leads
- One revision cycle on the visual pack after the walkthrough
What is excluded
Membership acquisition modelling, app build work, payment processing reviews, and ongoing host of your loyalty database.
Process
- Scope call — scheme type, export formats, stakeholders.
- Data arrival — we confirm field maps within three working days.
- Analysis — pattern maps and draft charts.
- Briefing — live walkthrough in Manchester or by video.
- Final pack — PDF and print-ready pages within five working days of the briefing.
Preparation
Provide redemption ledgers (or equivalent exports), active catalogue lists, and a short note on known promotions during the window. Incomplete month files slow the timeline; we will flag gaps early.
Constraints
Best suited to schemes with at least twelve continuous months of redemption records. Multi-brand conglomerates may need separate packs per brand.
Next step
Request a Redemption Pattern Review and tell us your scheme type and preferred start window.