Briefings
How a WillowBase redemption briefing unfolds — from export intake to the spoken walkthrough and the final visual pack.
Why briefings matter
Loyalty redemption analytics only help when marketing, finance, and operations hear the same story. Our briefings are designed as shared room sessions — charts on the wall or screen, questions spoken aloud, actions written before everyone leaves.
The path
1. Intake
We agree the redemption window, cohorts, and which catalogue lines matter. You appoint one data contact for exports.
2. Chart craft
Analysts build a small set of large charts: heat by region, channel mix, catalogue movers, and unused balance ageing where relevant. We avoid chart sprawl.
3. Spoken walkthrough
Ninety minutes for a Pattern Review; shorter for a Breakage Briefing. We narrate the charts, then pause for decisions you can own.
4. Final pack
PDF plus print-ready pages. One revision cycle is included on flagship reviews.
Who sits in the room
Ideally the loyalty lead, a finance partner, and someone who owns partner or catalogue relationships. We can brief remotely when travel is impractical.
Ready to schedule
Browse consultations or request a review with your preferred month.