Monthly Visual Reporting Pack
A recurring pack of redemption charts for programme teams who want a steady monthly view of reward take-up without running a full pattern review each time.
Manchester · GB
WillowBase Service
We chart how members redeem loyalty rewards — where points go, which offers sit unused, and which redemption paths keep schemes healthy.
Book a redemption review
Flagship consultation
Our Redemption Pattern Review walks through twelve months of loyalty redemptions with your programme leads — in person in Manchester or by scheduled video call.
Redemption Pattern Review
We map reward take-up by channel, season, and member cohort, then prepare a visual pack your board can read in one sitting. Scope covers point burn rates, stalled catalogues, and liability exposure — not membership acquisition funnels.
See what is includedRelated consultations
Supporting work that pairs with a full redemption review when schemes need narrower focus.
Loyalty Scheme Health Assessment
A focused assessment of whether your reward catalogue, expiry rules, and redemption channels still serve the members who earn points today.
Point Breakage Briefing
A finance-facing briefing on unused points, liability exposure, and how redemption patterns affect the value still sitting on member accounts.
How a briefing lands
Every engagement ends with a printed-style visual pack: redemption heat by region, catalogue dead stock, and a short spoken walkthrough for marketing and finance together.
Follow the briefing path
From recent clients
“WillowBase showed us that our travel vouchers were redeeming in three postcodes only. We rebalanced the catalogue before the next points expiry wave.”
— Priya N., retail loyalty lead, Leeds
“The charts were clear; the timeline slipped by a week when our export files arrived late. They still delivered a usable pack for our March board.”
— Marcus T., membership finance, Bristol
Ready to open the redemption ledger?
Tell us which loyalty scheme you run and which twelve-month window to examine. We reply within two working days.
Request a review